85 way to market small businesses

* Typical errors in the marketing of small and medium enterprises

A common stereotype mistakes, in the marketing of small and medium enterprises, as follows:

1. do not put any plans, but random activities.

2. mobility of a failed idea to another, and without pause for thought.

3. do not write marketing plans in detail.

4. the following non-sales oriented attempts.

5. try many works, and at great speed, leading to mistakes.

6. wasted time and effort and money, repeat the previous methods is useful.

7. bad decisions about investment we, depending on the view of sales representatives.

8. the enemy of sufficient time, and suffer from high and low rate of return.

9. having mixed thoughts, and without a common goal for those ideas.

10. concern projects, instead of thinking of the development.

11. marketing activities, and highly complex data.

12. believing that we don't have any marketing skills.

13. interest in paperwork.

14. the belief that marketing is a complex business, and not having him.

15. relying on one method in projects.

16. do not keep good records of customer contact data.

17. the inability to explain, why should someone buy your product.

18. the use of expired or bad quality types of products.

* Develop marketing plan

The marketing plan is a guide to learn how to market projects, and marketing plan is the final result of the thinking and the decisions we make, and are the way to success of the project, and is common among many small and medium business owners, s wasting time doing the contrary to what they have planned, and had ymtelkashab those projects plans in their minds, but without codifying those plans on paper, and the implementation of those plans is vital to the success of the marketing project.

- The eight steps necessary to develop a successful plan for the project

1. understanding of the mechanism of the market and competitors.

2. customer understanding, and understanding the target population of the marketing project.

3. choose a suitable place for the project.

4. development of marketing information.

5. determine direction and marketing objectives.

6. Select marketing methods.

7. put the special budget in marketing projects.

8. develop strategy for each element of the plan.

* To assess the current situation of the project

-Select departure point

The starting point begins to define the status of the project in the meantime, the project has reached the current situation as a result of the done work, and as a result decisions taken throughout the work.

-Why you should evaluate the current status of the project

An assessment of the current status of the project on accuracy first and foremost, it is important before you begin development work, and a lot of people who are engaged in projects, To the degree that these people seldom have the time to evaluate the project, and is doing at that step, in assessing project status is necessary, and whatever the amount of heavy daily workload.

-Project status project status

it includes everything related to the products, and total sales, profit margin, and target customers of the enterprise, and special strengths in the project, and the anticipated difficulty when marketing the project.

* See assessing existing clients for the project

Evaluative comments are considered and that the information that we get from customers, and that the nature of the work we do to those customers, and that antabaa may have a positive or negative movement on the project, and there are so many different ways, and which they can collect those comments, and the most important of these ways:

1. Select the products selling, and less-selling products.

2. recurrent projects, and similar projects.

3. Note customer behavior.

4. Note the questions posed by clients.

5. Note customer complaints.

6. the note verbal comments to customers.

7. conduct conversations with customers.

8. messages and testimonials and certificates.

9. the information gathered from the questionnaires.

* Effective marketing methods to attract new customers

1. establish cooperative relationships.

2. take advantage of joint ventures.

3. successful oral conversations.

4. customer awareness.

5. take advantage of events, and events, meetings, and discussions on promoting the project.

* Complete marketing plan

1. sales targets, and other marketing goals.

2. put the special budget in marketing.

3. marketing strategy planning.

4. write a marketing plan.

* Things intervening in the success of the project

1. facilitate the procurement process for customers.

2. keep the customer feeling satisfied and happy about the service, and that is submitted to these clients.

3. handling of positive with customer complaints.

4. motivate the staff.

* Create a marketing system

-Keep records and customer data

Customer data records contain important information, in order to maintain an ongoing relationship with customers, and include the full name of the client, and the client's company name, home phone number, and fax number, and email address, personal information.

-Create an optional mailing list

F is the optional mailing list, and that you make in yourself with your clients.

-Create a calendar contacts

That is your plan for all marketing communications, which plans to make over 12 months.

* Implement the marketing plan

-Modify your marketing plan

Marketing plan amendment means, in assessing the success of the plan almost every year, and then do the necessary changes to the plan, for the continuation and success of that plan.

-The expected difficulty in adjusting the marketing plan

Whenever the seasons, will change the needs and desires of the market too, and Moreover it will be forced to change the way you think.

-How to modify your marketing plan

When you implement your marketing plan every week or every month, you will have a chance to test some strategies, and in evaluating the success of these strategies, and may introduce some necessary instructions.