Persuasion Engineering in the art of human communication
- Maan Bayya
- Jan 12, 2019
- 8 min read
* Create an environment of persuasion
- Humane persuasion
- Discover your abilities, and discovered the qualities of the person receiving
- Persuasion engines
- Natural persuasion
* Humane persuasion
- Good manners: a good attitude is the value added in the persuasion process.
- Persuasion and communication
- What do I take advantage of persuasion?
- The ethics of persuasion
This brings us to talk directly to the important area we need in our lives, and affect human relations and is the art of dealing, and then the art of communication, and here at the dawn of persuasion and arts of persuasion multiple humanitarian aspects of theInclude emotions, and personality traits, and tendencies, and motives, and in the following these qualities will help us to discover the driving factors to persuasion, and why people are affected and they are convinced, and are in overall with emotional nature exist in the same rights, and humanitarian factors are driven tendencies and human conscience from the inside, and move behavior and attitudes towards others.
And good manners includes a diverse range of values, and that form and control our feelings and our dealings with people, and in the following must be added
(Added Value) persuasive tool in mind of Arts deal, especially when we know that good manners is a value-added to persuasion.
And persuasion works in an environmental and humanitarian (Human environment) are: qualities, beliefs, feelings, taste, personality, values, morals, tendencies.
- The value of good manners
Good manners his return in our lives in which we live and in which we interact with the people around us, and with all those who deal with them, and that good manners adds new value to persuasion, and requires good manners to enclose with trying to convince them, and be merciful and fair, and move away from the intolerance and coercion, and that also move away from forcing others to do what is incompatible with religions and with good manners.
And if you love a person will love him, and if you like this man listens to him and meet his wishes and respond to it, and at the same time keen on protection and preservation of this love and friendship between you, and the meaning of so when the recipe of good manners to deal with us, we will reciprocate good manners in the creation of the best, and is what creates a positive environment to communicate, and lead to harmony and love and acceptance, and return the feelings of mutual benefit to the two parties in which each party pays to make the effort the other direction, and increases each party in the presence of intimacy and affection and compassion and cooperation between them environment.
- Persuasion in our lives
Do you use depends on persuasion who have studied the science of persuasion and learned about the arts of persuasion?
At first it can be said that man can for the delivery of the idea, to use persuasion without study, persuasion in instinct, because man in his nature uses a variety of methods, and based on this development styles, so that it can convey what he wants as saying in the clarity and sincerity, and there are examples of spontaneous and instinctive to use and automatic for persuasion in our lives, such as the following:
- Persuasion in children's lives
From unusual to see a child and is pretending in the disease, even draw the attention of his parents, and especially when the parents are busy with him if his sister's sick, here the child uses innate style of persuasion, and pretending that he was sick to the heart implores his parents, and do not even go to school.
- Persuasion in adult life and adults
When we use the style or the art of persuasion in a spontaneous and automatic image, this does not mean that the spontaneous and automatic far from the framework of science, and the evidence in our daily lives turned out to be true persuasion spontaneous and inexplicable scientifically.
And science of persuasion began mainly from watching people's experiences, and it is known that (Corax) who wrote a book about the use of arguments and influence, and called this book, The Art of Rhetoric (contact), (Art Of Rhetoric) it goes to the courts in order to watch and then record how plaintiffs and defendants in the persuasive tactics used to deny or install the charges.
Here is an example see the image of the mother which is trying to persuade the son to study in the use of logic and the gradient and carrot and see the intimidation factor.
Example: the sequence style buzz, a mother who is trying to persuade the son in the study
_ Study _ in order to succeed _ if successful _ I love you _ and take a gift _ and if you do not succeed _ taught _ and irritate you _ and don't take any holiday or trip.
And in order to persuade it occupies a very important place in our daily lives, and through communication with people at work and home and the market, and through to meet with the family and relatives and friends, and we use persuasion in a normal order to make them agree to what we want.

* What is persuasion?
First we have to understand that persuasion is communicative behavior and natural and spontaneous and automatic and scientific, and human persuasion used in order to influence others, in order to achieve what he wants from others, and is selected from methods and means to bring about this effect, and in this picture is persuasion (contact) art of communication arts, and for that persuasion requires the presence of five basic elements:
1 - the person Sender
2 - Message
3 - way communication or message transfer
4 - the person receiving
5 - impact or influence
And these five basic elements lead to:
- Respond to the person receiving
- Continue the case or occurrence of contact
* Why take advantage of persuasion?
Of natural desires to be transferred in clarity to the other party and persuade him out of the most important goals one seeks to achieve, and how is it expressed and
transported, and how to achieve? .
Verifies to the sender person through:
1 - the establishment of harmony with the receiver environment.
2 - Selection of the appropriate means in order to transfer what he wants.
3 - Selection of the appropriate method and formulation of subject and clarify what he wants.
* Persuasion engines
What do we want from others in order to Stimulation them?
We usually motivate others, because we have desires and goals we want to achieve, and without doubt also shared with us are people, groups and institutions with goals such as our goals, and even different objectives in order to motivate others for example, parents seeking their children to the emergence of the good values and good morals, citizenship and home here wants the right to citizenship of people within the law, social responsibility and here you want institutions of individuals to be good members of the community, of belonging here and the cultural and social institutions and seeks to consolidate political affiliation of the member, the family and the family and you want here institution of the family members, father, mother, son, daughter, siblings, cooperation and care and affection and love.
- Nine engines to persuasion
Scientists agree on the seven engines to persuasion, and here we are divided the persuasion engines to nine, and three of them ranging in homogeneous group fit with the side or humanitarian context, and these three Groups they are:
1 - Group A: religion and belief, good manners and kindness, language
2 - Group B: loving, giving back or gratitude, scarcity
3 - Group C: power, contrast, or the majority of public opinion
4 - culture, custom, habits
- Natural persuasion
How to convince others automatically?
It is to convince others through the following:
1 - good manners, charity, giving back, satisfaction, smiling
2 - containment, rejection, acceptance, escalation in the complaint
3 - improve the selection, simple and hard, and all the
4 - honesty, Secretariat, commitment, commitment to public.
* Forms of persuasion
There are three forms of persuasion identified by Aristotle 2,500 years ago, and a form of persuasion to use various means and methods in the formulation of the subject, and of the following formats:
1 - Credibility
Any man does not enjoy the credibility it difficult to convince another human being.
2 - passion or conscience
The passion and conscience of the most commonly used methods to influence and persuasion, for fast access to the heart of the recipient emotions.
3 - Logic
In the logic of persuasion is in the mode of proof and evidence of mental, in order to support the words we speak it.
* Uses persuasion in public speaking, writing, voice and body
Where can we see persuasion? , Where is embodied persuasion? , In any field of human connection that is used, it can be said at the outset that the first mold or the art of communication is used by human speech.
Speech is the most visible element in human activity, but there are other areas in order to use persuasion and influence, and each area includes various branches of the arts and templates and methods resolvability, and can be referred to the three major arts are:
1 - verbal persuasion
It includes verbal persuasion on the multiple listing them: talk, talk, rhetoric, diction, lecture, whisper, controversy.
2 - written persuasion
It includes written persuasion on multiple list including: letters, article, story, text, text theatrical, cinematic text, the text of the ad, contracts, documents, reports, construction script.
3 - symbolic persuasion or physical persuasion
Includes symbolic persuasion or physical persuasion on the multiple listing them: the language of the eye, facial language, touch, and the language of things which, time, location, distance, clothes, smell, movement.
* Writing
Writing great importance and occupies more than we imagine, and can not be measured by writing applications in the field of expression and creation, and writing beyond that and is reflecting the communication activity, and that taken by the human way of the transfer of ideas and desires to others in the form of planned in order to achieve the goals.
- Planning to write
Many people feel embarrassed when they are asked to type the subject of an official party or government, because they do not know How to crystallize ideas until you reach a clear and understandable, and they study and writing steps training.
- Steps Planning
1 - Selection of the main theme
2 - setup
3 - select a topic or sub-topics
4 - Choosing the title
5 - target identification
6 - split Thread
Thread division and includes the following:
1 - Introduction
2 - Body
3 - Conclusion
* Rhetoric (Speech)
Rhetoric touch operation for the transfer of meanings, through the use of all possible means to influence, and my tongue is the behavior depends deliver information through the dumping of verbal and non-verbal, and used eloquent language and voice and body in order to win over the public, and until the creation of persuasion required environment.
- Types of rhetoric
1 - Informative Speech
2 - Persuasive Speech
- Steps letter writing
1 - Make sure of the nature of the information
2 - initial arrangement to information
3 - Selection of information
4 - homogeneity in the division of the subject of the speech
5 - the drafting of sections of the speech
* Voice persuasion and physical
There are other languages share the same importance with verbal language, and perform the same function, and are called non-verbal language, and also called,
(Non Verbal Comunication) And through a review of daily life, you will be surprised that the use of this language ranges between
70% - 80% the size of receiving information in personal contact and face-to-face, and people use this contact in order to achieve:
1 - the transfer of information and feelings
2 - persuasion and influence
Persuasion Engineering
In the art of human communication
Dr. Rakan Abd-AlKarim Habib
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