Technical and management challenges of the Internet age, cyber companies

Today we live in an age where management elements coalesce almost, and working tools and technology fusion makes it difficult to differentiate the role of each of these elements, and overlap and complement each other, and no doubt that success is largely linked to the capacity of those responsible for these items, In terms of interdependence and interaction and joint work, whether that interdependence, to set goals and strategies, or business processes, and increase performance to achieve goals, and gain a competitive site organization or institution.

* The relationship between executive management and technical service

During the last 20 years, and during the practice of research and information systems management and consulting, in the field of information technology throughout the world, as noted by many researchers and writers there is no gap between the senior executive management in enterprises, and between those responsible for information technology systems within these institutions, In terms of common understanding of the role of each of these parties, the focal point and contact between them, and to achieve this target emerged specialities in the universities, in information systems management within business administration disciplines, In order to bridge the gap between senior management, and management information systems, and technical professionals.

* Failure to connect

If secession is due in more than 80% of cases, lack of senior management guidance on the objectives and work plan information technology Department, and admits a lot of managers within these institutions, they weren't always keen on any of their communications with the Director of information technology within the Organization, and they have disregarded the involvement of technical officials in determining the strategic goals of the organization.

And on the other side, a lot of technical service managers within your organization, develop their skills in the management of the company's work in a way that enables them to communicate effectively with managers, and they had to develop their knowledge in the nature of work at the same time.

And she's not the relationship between managing directors and technical managers, to schizophrenia in serendipity, but feeding schizophrenia and help they escalate, some people hand not bad faith, mostly, and multiple reasons, in order to create chaos and complexity and inconsistency, and includes this kind of people, consultants and analysts and journalists and technical associations.

* Get the technology

The Department faces many obstacles and clouds that obscure vision, and when you look at how owning technology, and in the process of choosing the most suitable and appropriate for the needs of the Organization, and has contributed to the technique of the leading suppliers of technical equipment, and in particular account managers, And who they adopted the company (IBM) in increasing bewilderment, and had adopted such a method to feed and highlight the factors that affect decision making, such as intimidation, and not to ensure the future and questioning.

* Rebuilding confidence

Many managers have lost faith in the ability of information technology to create competitive advantage is able to withstand for long, and not because of the fact that technology at present, does not have the necessary force, and the fact that our technology is more than we can control it, and are available in the enormous capabilities technology now being exploited yet, Nor due to the incompetence of the technical personnel to take advantage of technology and take care of it, and that loss of confidence is the result of disconnection between the objectives and priorities, and the people who run the operations, And that provides enterprise products and services, and the institution's relationship with its customers, and technicians who provide tools to achieve goals, such as schizophrenia in a harsh economic environment costs a lot, And strategic planning to confront the global economy, and the competition is not geographically specific, and rapid change, it all became impossible without leadership and excellence in the use of information technology.

And the best way to bridge the gap and rebuild bridges, between public administration and technology, is to start thinking from scratch, start scan tasks and actions, covered by the partnership between the two parties.

* Cyber companies

In 1984 he appeared in the title of the book (Cybernetics), of the author (Norbert Wiener), a professor at the Massachusetts Institute of technology (MIT), The title was drawn the attention of the press and the community, which led to the entry into force of the four editions of the book in six months, and although the majority of readers never can understand what the inside of the book, where the author compares between the behavior of living organisms, and behavior of the machine, and how the machine can provide similar control methods, the means of living organisms, And he (Norbert Wiener) with his assistant specialist in neuroscience, in particular theories applied in devices designed to control systems, using a variable that can be measured on the animal, and then deliver (Weiner) test results, , Where he said that "self-regulation among living organisms, can be accessed through electronic circuits", and that's what the media attention to his research.

And he knew (Norbert Wiener) Cyber, she taught communication and control in living organisms and machines, so that enterprise and modern companies, can be thought as an organism and, and these companies are similar in biological object.

That means corporate control and communication in change with the age of information technology, and complex software, and new names appeared, such as (Virtual Corp) and (Adaptable Corp), However, these names don't give a real picture of what happens to companies, as a result of rapid changes, and increased interdependence between human and electronics within companies, and that the appropriate label and most suitable, in the absence of a single word to represent the true meaning is a Cyber companies.

* Attributes of cyber companies

Are the companies that rely on organized and built on the foundations of cyber knowledge, by involving human and electronics, communications and control system on all parts of the company, in the form of similar composition of living organisms, and is a company that aspires to survive in the age of the domain cyber, and is the company that owns the senses awake in continuation, The company is capable of immediate disposition, and respond to any change in the company structure and environment, and in the areas of competition and customers ' needs, and that this company is in the ability to deal with hypothetical situations, With the need sometimes to communicate rapidly between different departments within the competencies in the company, and the company originally designed to cope with rapid change, and is capable of learning and development and self transformation.

* Electronic financial transactions

There are online places and many things can be purchased, and to complete the electronic money needed for this service, and this requires the protection of the Court, and powerful encryption systems, to maintain the confidentiality of transactions involving the user or the sender, There are currently three types of electronic payment methods, and are the following:

1. credit cards.

2. smart cards.

3. Internet banking.

* Internal communications network-intranet

- The nervous system in the cyber corp

In order to become cyber companies, like workings of living beings, the company must be of a grid system like nerve network in living organisms, and the World Wide Web has contributed to the rapid evolution and applicability of the principle of cyber firm, especially in commercial transactions, and many companies have started from the Internet, For the purposes of advertising and marketing and trade, but that the senior management of the companies did not realize that the important impact of the Internet, and it is this grid shattered walls between companies worldwide, and that the Internet brought about changes in corporate structure, and interactions between these companies without borders geographical boundaries.

And to enable Cyber companies in achieving their objectives, there must be two types of neural networks systems within those companies, namely:

1. the external network.

In order to communicate with the Department and suppliers and the public.

2. internal network.

For communication between all departments and divisions within the company, and this network have a special protection system effectively and isolated from the outside, through the firewall, allows only authorized with in this network.

* Internet usage in business transactions

The business uses of the Internet affects every part of the company, and here are some applications in various business transactions:

1. sales.

2. product design.

3. marketing.

4. customer support.

5. industry.

6. the workforce.

7. senior management information systems.

8. the General management of the company.

#Cyber